Ramsons Perfumes Appoints Mrunal Thakur as Brand Ambassador; Launches "Exotica" Campaign

Mumbai, India: In a strategic move to redefine its market presence, Ramsons Perfumes, one of India’s leading fragrance houses, has officially announced acclaimed actress Mrunal Thakur as the face of the brand. This collaboration marks a significant milestone in Ramsons’ journey, signaling its evolution from a utility-focused label into a sophisticated lifestyle brand that champions self-expression and modern identity.

The partnership is anchored by a new brand campaign that positions fragrance as more than just a finishing touch, but as a vital expression of personality and mood. By bringing Mrunal Thakur onboard, Ramsons aims to bridge the gap between world-class craftsmanship and mass-market accessibility.

A Match of Modern Values

Mrunal Thakur, known for her versatile performances and authentic persona, was chosen for her ability to resonate with the "Modern Indian Woman." Her image-defined by confidence, relatability, and aspiration-perfectly mirrors the growing consumer base Ramsons is targeting: a young, digitally-native demographic aged between 22 and 40.

Whether in major metros or emerging urban hubs, Mrunal’s appeal provides the brand with a powerful bridge to connect with consumers who seek premium quality without the prohibitive price tag.

"What I love most about Ramsons is how they make world-class, premium fragrances accessible to everyone," said Mrunal Thakur. "It feels authentic to partner with a brand that believes confidence and self-expression should never feel out of reach. My personal favorite from the collection is Exotica."

The "Exotica" Focus: A Visual Narrative

As the lead for the brand’s fragrance portfolio, Mrunal will be the centerpiece of the Exotica range campaign. Moving away from traditional advertising tropes, the new campaign introduces a refined visual narrative.

Key elements of the campaign include:

Minimalist Aesthetic: Sophisticated settings designed to let the sensory experience of the fragrance take center stage.

Integrated Storytelling: A mix of hero films and digital-first content tailored for social media and e-commerce platforms.

Emotional Resonance: Highlighting the "quiet strength" and individuality of the contemporary Indian spirit.

Strategic Shift to Mass-Premium

This announcement is not merely a celebrity endorsement but a pivotal shift in Ramsons’ business strategy. The brand is moving toward a brand-led growth model, prioritizing emotional connection and long-term loyalty over transactional sales.

Vrijesh Pandey, Group Chairman of Ramsons Perfumes, emphasized this transition:

"Mrunal embodies the confidence and authenticity of today’s Indian woman. As Ramsons evolves into a more aspirational and digitally driven brand, this collaboration helps us connect with consumers in a more meaningful and contemporary way."

Digital-First Expansion

Aligned with the current retail landscape, the campaign is designed for heavy integration across e-commerce and quick-commerce platforms. By leveraging Mrunal’s massive digital following, Ramsons intends to strengthen its brand recall and establish itself as a trustworthy, stylish choice in the crowded fragrance market.

With this partnership, Ramsons Perfumes reaffirms its commitment to delivering "premium experiences without compromise," ensuring that the art of fine perfumery remains accessible to every Indian household. As the campaign rolls out nationwide, the brand is set to solidify its status as a leader in the mass-premium fragrance segment.